We know that dealing with reviews can be a pain.
But the reality is, you’re still accountable to customers as a business owner. And responding to google reviews is one of the best ways to get your customers to understand that your company takes responsibility and cares about fixing problems.
So, you may not like it, but responding is essential to your brand.
Customers See You As Accountable
If you’re the boss, final responsibility rests with you.
If you don’t take responsibility and act like a brand accountable for its behaviour, your customers will never take you seriously as a business.
We suggest responding to negative reviews by acknowledging the problem and telling your customers how it is being resolved.
This will make customers trust your brand and instinct, and will even get customers who leave bad reviews feeling heard.
Google Rewards Responses to Google Reviews
With all of the reach that Google has, it’s easy to forget that it’d be impossible for the tech giant to know everything.
But they sure try!
Google may think that businesses that don’t respond to reviews aren’t active: either online or in general. This, in turn, will penalise your business’ SEO ranking.
Alternatively, responding regularly to reviews is incentivised by Google.
If you’re a local business trying to improve your search ranking, consider our local SEO solutions.
Other Review Sites Also Track Your Responses
It’s not just google that tracks your responses.
Along with Google reviews, you also have to worry about your response rate being tracked by websites like TripAdvisor and Yelp.
If you’re not responding to reviews, your search ranking will be damaged on these sites as well.
The good news is: the opposite is also true. Responding to reviews on these sites will improve your search ranking and tell visitors you’re interested in what they have to say.
Be aware that these websites ask that you respond to both good and bad reviews gracefully.
Responses Can Be Damage Control
The reason businesses hate bad google reviews is simple: a bad review damages your brand.
At the same time, the opposite can be true of a good response: responding well to negativity from a dissatisfied or even furious customer shows that you’re serious about giving your customers a good experience and fixing their problems.
If you don’t respond to a bad review, potential customers may that review see it as the sole representation of your brand. A good response can save your image, and your conversion rate, from one bad day.
Responses Are Money
The data is in: taking the time to respond to google reviews is one of the best ways to improve your online ROI.
The source for this information? TripAdvisor. According to their data, responding to reviews is one of the most effective ways to increase earnings.
Hotels that responded to over half of the reviews they got on TripAdvisors increased their occupancy rates at over double the rate of brands that didn’t.
The moral of the story: don’t ignore your customers.
Responding to reviews is a great way to improve your SEO rankings.
For more help, take advantage of our comprehensive services!