How UX Can Enhance The SEO Experience

Not sure how to incorporate UX into your marketing strategy?

Then look no further.

UX, or user experience, strengthens the website for your business. It’s solely for the consumer to keep them on your website and convince them to come back. It creates a whole experience for them and teaches them about your brand.

88% of online consumers are less likely to return to a website after a bad experience, so UX is vital to creating a successful website.

Use our tips below to learn how UX can enhance the SEO experience and you’ll truly connect to users in no time.

1. Website Design

The attention span of humans is about 8.25 seconds, so you don’t have long to convince a potential consumer stay on your website.

UX helps the SEO experience achieve this through the website design.

With UX, you change your website based on the consumers. You make it more appealing to them and easier to navigate. This improves the readability of your website and the usability as well.

This is important because it keeps users on your website to browse, consume content, and even make a purchase. If you aren’t sure how to improve your website based on UX, make sure that you:

  • Make products more easily to locate
  • Add white space throughout your page
  • Use Call to Action buttons
  • Get rid of broken links
  • Fix pages that take a long time to load
  • Experiment by testing page layout

2. Virtual Marketplace

UX gives personality to your website to create the virtual, or e-commerce, marketplace. It helps your potential consumers know who they are in business with and convinces them to make a purchase.

To make your consumers feel comfortable with the buying process, make sure that you pay attention to these often overlooked details:

  • Microtext
  • Success Notices
  • Relevant Images
  • Checkout Tacking
  • Navigation Structure

3. Unique Content

UX is special because it creates content specifically for consumers and their preferences, not solely dependent on keywords or optimization. In fact, content is still the driving factor for a great Google ranking for 2017.

You can create unique content for your website’s blog to engage with your visitors, which strengthens the overall SEO experience. If you keep it consistent, you can increase your visibility and keep your consumers coming back.

Make sure that you let your personality shine through your content and try to get personal, to truly connect with consumers and stand out from your competitors. Respond back when necessary, to let them know that you actually care.

Don’t just stop at blogging, however. Mobile users are 5 times more likely to abandon a website if it isn’t optimised for mobile phones. UX can help you fix any content problems that your website might have to also retain consumers.

UX Overall Improves the SEO Experience

As you can see, UX truly enhances the SEO experience through improving the overall website and focusing on the consumers themselves.

If you decide that you need further help, then check us out at BPS Designs. With content services, website services, and marketing services, we can help you increase web traffic and overall grow your business.

About the Author

Hi I'm Ben, the Managing Director of BPS Designs Limited. Our aim here at BPS Designs is to help businesses to get more leads through bespoke digital marketing solutions.

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