5 Web Design Trends You Should Know About

Is your website in need of some serious updates?

Do you feel like poor website design might be what’s driving your customers away?

If so, check out this list of the top 5 web design trends!

1. Go Bold

Gone are the days of minimalism and ordinary colours. Especially if your target market is in the Millennial age range, don’t be afraid to use tons of bright, and even neon colours!

This gives your content a fresher look and helps you to connect with your clients faster. Just make sure that your font itself isn’t in a neon colour – this can make it hard to read.

However, black typography can really stand out against a bright backdrop! Plus, it’s just lots of fun.

2. Photo Collages

Especially if you’re running an e-commerce shop, or if you offer lots of different services, including a photo collage on your homepage can help your customers learn about all the different things your brand offers in an instant!

To make it look more trendy, vary the size and even the shapes of your photos – and make sure each photo is linked to a corresponding product or service!

3. Look Into Branded Typography

This year in web design, font (AKA typography) matters more than ever! Not only will having a font that’s all your company’s own help to build brand recognition, but it will also help you to stand out from the competition!

Be sure you keep typography consistent – whatever you use on your website, use on your products’ packaging as well!

4. Getting Creative With GIFs

GIFs aren’t just a great web design trend – they’re an awesome way to get your customers’ attention, show exactly how a product works, and they are certainly lots of fun!

Especially if you want to show a specific feature of a product (like how to turn it on) this is a great alternative.

Plus, your customers are much more likely to watch a one-second GIF than a 30-minute video.

5. Contact Information On Every Page

The last step in great web design? Making sure that people know how to reach your company when they want to learn more or get a question answered.

This year, more and more businesses have added their contact information to every page of their site – not just on the homepage or in the menu.

This is probably because over 40% of visitors will leave a site if they can’t find a company’s contact information.

Get creative with displaying yours! Try a cool font, a bright neon colour, or even a special box that hovers even as customers scroll through a page’s content.

Take Advantage Of These Web Design Trends!

Now that you know which web design trends can take your business to the next level, you’re ready to implement them!

However, we know that not everyone out there is a design expert and that even fewer people have the time to design and tweak their website.

That’s where we come in. If you’re looking for a one-stop-shopping digital marketing experience, get in touch with us today.

About the Author

Hi I'm Ben, the Managing Director of BPS Designs Limited. Our aim here at BPS Designs is to help businesses to get more leads through bespoke digital marketing solutions.

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