Here’s what happens when you become our SEO client

Although each SEO campaign is tailored to you, we still follow a set process when a new client comes on board and things will happen in the following order:

Month 1 – Onboarding, Site Review & Strategy Development

Baseline SEO Audit & Report

We will thoroughly audit and document any existing rankings, link profile, internet presence, and social media. This baseline report will be used in our onboarding call/email and will be updated and sent to you monthly. The report will include:

  • Keyword Rankings
  • Popular Pages
  • Backlink Profile
  • Site Authority
  • Social Media Presence

Website Audit & Report

Conduct a thorough review of your website to determine your current site’s strengths and weaknesses and identify potential challenges.

Client Onboarding

During our onboarding call or email, we will:

  • Learn about your company, competitors, customers, and target demographic
  • Review the Baseline SEO Report and Website Audit
  • Discuss historical and present website SEO efforts
  • Identify key metrics of success (traffic, conversions, etc)
  • Set goals (traffic, primary conversions, secondary conversions)
  • Review proposal and note any updates
  • Sign contract and collect first month’s payment

Information Exchange

You will provide website access (i.e.WordPress login) and access to any existing web tool accounts (i.e. Google Analytics, Google Search Console).

Keyword Research, Analysis, and Selection

Research keywords and related phrases to identify primary and secondary keywords.

Develop Onsite SEO Strategy

Review Website Audit and create a comprehensive strategy to improve the site’s overall onsite SEO.

Develop Landing Page Optimisation Strategy

Analyse existing keyword target pages and create an optimisation strategy that focuses on these pages.

Develop Content Strategy

Create content strategy including release frequency, topics, resources, and writers.

Develop Website Authority & Link Building Strategy

Evaluate current backlink profile and authority metrics to develop off-site SEO strategy including:

  • Citation Cleanup (Directories, Company Listings, Etc.)
  • Backlink Analysis and Cleanup
  • Link Building Strategy and Budget

Develop Social Media Strategy (If Applicable)

Create a social media strategy to drive customer engagement and improve search engine authority.

Create SEO Strategy Brief

Summarise all strategies into a single SEO Strategy Brief that will be updated and sent to you monthly.

  • Target Keywords and Landing Pages
  • Onsite SEO Strategy
  • Landing Page Optimisation Strategy
  • Content Strategy/Schedule
  • Website Authority & Link Building Strategy

Month 1 Deliverables

Us

  • Baseline SEO and key metrics report
  • SEO strategy brief

You

  • Access to your website and web tools
  • Review and sign agreement/contract
  • Monthly payment

Month 2 – On-site Optimisation

Once we have planned your overall SEO strategy, the next step is to optimise your website. During this stage, we will make sure your website and all landing pages are properly optimised for search engines. In addition, we will ensure there is a relevant and properly optimised landing page on your website for each targeted keyword phrase outlined in the strategy brief.

Month 2 Task List

Monthly SEO Audit and Key Metrics Report – Audit existing metrics and prepare monthly report.

Implement Overall Onsite SEO Strategy – Implement overall onsite SEO strategy as outlined in the SEO Strategy Brief.

Implement Landing Page Optimization Strategy – Create and/or optimise landing pages to focus on target keyword phrases.

Prepare to Implement Content Strategy – Onboard writers and submit topics for professionally written, keyword targeted blog/site content.

Implement Website Authority & Link Building Strategy – Create foundation links using techniques outlined in the Website Authority & Link Building Strategy, and make any necessary on-site changes to support off-site optimisation and link building.

Review Social Media Strategy (If applicable) – Review Social Media Strategy and make any necessary on-site changes to support these efforts such as default page titles, descriptions, and graphics.

Update SEO Strategy Brief – Create checklist of completed items, update SEO Strategy Brief, and send to client.

Month 2 Deliverables

Us

  • Updated monthly SEO and key metrics report
  • Checklist of completed items
  • Updated SEO strategy brief
  • Additional recommendations

You

  • Review checklist and recommendations
  • Monthly payment

Month 3 – Off-Site Optimisation

Once your site is optimised, it is time to re-review your internet presence and start getting the updated page information out to the search engines.

Month 3 Task List

Monthly SEO Audit and Key Metrics Report – Audit existing metrics and prepare monthly report.

Review Onsite SEO – Review onsite SEO and make necessary adjustments.

Review Landing Page Optimisation Strategy – Review landing page optimisation and make necessary adjustments.

Implement Content Strategy – Begin adding fresh content, as per the schedule defined in the Content Strategy.

Continue Executing Website Authority & Link Building Strategy – Continue building links and search engine authority, using methods outlined in the Website Authority & Link Building Strategy.

Implement Social Media Strategy (If applicable) – Implement the Social Media Strategy as outlined in the SEO Strategy Brief.

Update SEO Strategy Brief – Create checklist of completed items, update SEO Strategy Brief, and send to client.

Month 3 Deliverables

Us

  • Updated monthly SEO and key metrics report
  • Checklist of completed items
  • Updated SEO strategy brief
  • Additional recommendations

You

  • Review checklist and recommendations
  • Monthly payment

Month 4 & Beyond

The first three months laid a solid foundation on which to build your website’s authority with the search engines.

To keep the momentum going, it is essential to continue posting and promoting fresh content on a regular basis and monitor and fine-tune your SEO strategy each month.

The ongoing monthly tasks include:

Monthly SEO Audit and Key Metrics Report – Audit existing metrics and prepare monthly report.

Monitor and Fine-Tune Onsite SEO – Review onsite SEO and make necessary adjustments.

Continue Executing Landing Page Optimisation Strategy – Review landing page optimisation and make necessary adjustments.

Continue Executing Content Strategy – Add fresh content, as per the schedule defined in the Content Strategy.

Continue Executing Website Authority & Link Building Strategy – Continue building links and search engine authority, using methods outlined in the Website Authority & Link Building Strategy.

Continue Executing Social Media Strategy (If applicable) – Implement the Social Media Strategy as outlined in the SEO Strategy Brief.

Update SEO Strategy Brief – Create checklist of completed items, update SEO Strategy Brief, and send to client.

Ongoing Monthly Deliverables

Us

  • Updated Monthly SEO and Key Metrics Report
  • Checklist of Completed items
  • Updated SEO Strategy Brief
  • Additional Recommendations

You

  • Review checklist and recommendations
  • Monthly payment

Ready To Get Started?

Contact Us